News

Based in the heart of Essex, we wanted to design and produce cycling apparel that we would be proud to wear. We never felt the marketing messages of some of the big companies were really "us" and we wanted to bring...
Continue reading
Last Saturday morning I was lying in the middle of the road on a country lane somewhere in Essex. I hadn’t expected to be there. I mean I expected to be there but I didn’t expect to stay for long....
Continue reading
Why racing is important  As much as country lane pottering and sportive challenges are fantastic, for me, nothing compares to racing. I was first turned onto bike racing five years ago. Before then I frankly found the idea of meeting...
Continue reading
Things we learned at the London Bike Show: People are nice. Bikes are cool. Bikes are not the same. Neither are people. Clif bars come in a wide variety of flavours. We had a potter around the London Bike Show...
Continue reading
It's been a tough week! You can see from the Strava club that people haven't been out much and I am sure that if you're anything like me that  makes you grumpy.  Well there are things to get excited about....
Continue reading